Paid Search Marketing

Paid Search Marketing Management

Paid Search or Pay Per Click (PPC) marketing, when meticulously researched and faithfully carried out can yield an increase in visitors to your website and influence the conversion rate of those who become your dedicated and engaged customers. However, this can be a complicated process for many business owners to undertake. If you are needing guidance or a full management package for all of your online advertising campaigns The SEO Space is here to help! Being both AdWords Certified and Bing Advertising Accredited, you can be assured that the set up, management and reporting for your online advertising will be carried out properly.

Whether your objective is raising your business brand awareness and exposure, driving visitors to your website, or your online sales forward, The SEO Space offers tailored campaigns to assist you in meeting your specific marketing goals. The intention is always to create something that adds real value to your ROI. By managing client accounts on a daily basis, I am able to monitor your budget, review bid prices to keep your campaigns cost effective, and deliver consistent tracking in a way that you are able to stay aware of  your unique key performance indicators (KPIs), all in assurance that you are receiving the most for your paid search investments.

At The SEO Space Pay Per Click (PPC) services offered can include:
  • Paid Search: Assistance with campaigns aimed at direct response and/or brand awareness.
  • PPC Re-marketing: If you are looking to re-engage with past users after a gap in interaction.
  • Social Advertising: If you need to generate more traction within your social media endeavors that encourages further connectivity.
  • Video Advertising: Developing campaigns that aid in getting you a competitive advantage by strengthening your brand reputation and perception.

Google Adwords Certified Professional
*Click on the Google logo to view certification.

Whether you are an established company or a new start-up there is always some potential for growth. By using analytical tools to collect and report data, I can help to identify new target audiences and reinforce focus for those you currently cater to.

This comes through studying geographical designations, age groups and genders, varied or shared interests and hobbies, engagement levels, historical behaviors with your business and others like it, etc. Then we can observe the commonalities and look for the disparities within a group and evaluate if and how to better hone in on the target audience you want to gain and serve.

Paid Search Management

10-20%Per Marketing Budget
  • Target Audience Identification
  • Keyword Research and Development
  • High Quality Ad Copy Development
  • Exhaustive A/B Split Testing
  • Landing Page Optimization
  • Quality Score Optimization
  • Bid Optimization

The idea with keywords within the paid search arena is to use the ones that are not only relevant to your potential customer when they are searching for something you may offer, but to give your ads the best chance of creating conversions for you. Search engines have a complicated algorithm that helps them to determine the likelihood of your ad getting the click it needs. It then only runs your ad when that likelihood is high enough, based on their evaluation of it. Keywords are not the only determining factor here, but they are important for your ads overall Quality Score.

With keyword research and development, this is a process that can be difficult to navigate for business owners. The ‘key’ to keywords is to spotlight not only the ones that will work for you, but those that just don’t or won’t. We in ‘the biz’ call those negative keywords. It takes both research (collecting historical data and analyzing that data) and development. Finding the perfect array of keywords that drive your conversion rates upward, takes time to develop. With some patience and through doing some due diligence, I can help you zone in on the ones that will work best for you.

Paid Search Management

10-20%Per Marketing Budget
  • Target Audience Identification
  • Keyword Research and Development
  • High Quality Ad Copy Development
  • Exhaustive A/B Split Testing
  • Landing Page Optimization
  • Quality Score Optimization
  • Bid Optimization

Whether you are wanting to invest in text ads or use graphics in display advertising; the time you have to catch a users attention and the text you are allowed to do it in, is very limited. Using the right keywords and giving your potential customer a direct call to action within your ad copy, is something I can help guide you in. Having unique, relevant, targeted content with a purpose can make or break an online paid search campaign. I am able to aid you in all your advertising copy development in a way that your ads deliver on your goals.

Paid Search Management

10-20%Per Marketing Budget
  • Target Audience Identification
  • Keyword Research and Development
  • High Quality Ad Copy Development
  • Exhaustive A/B Split Testing
  • Landing Page Optimization
  • Quality Score Optimization
  • Bid Optimization

A/B split testing is a method that is used to provide the opportunity to run multiple ads with varied keywords and ad copy for the same campaign in order to highlight the one that will really work best. Sometimes the devil is in the details, and one or two words can make a huge difference in having an effective advertising campaign, split testing can provide valuable insight into the right details to focus on for a successful ad run. All this is performed in an effort to gain the highest quality exposure and conversion rates for your business.

Paid Search Management

10-20%Per Marketing Budget
  • Target Audience Identification
  • Keyword Research and Development
  • High Quality Ad Copy Development
  • Exhaustive A/B Split Testing
  • Landing Page Optimization
  • Quality Score Optimization
  • Bid Optimization

Once a potential customer clicks on your ad, you want to deliver them to a relevant landing page. There is nothing more frustrating than clicking on a product you are interested in and instead get sent to the homepage of a website, right? Often when that happens you lose that customer because you didn’t make it easy for them to find what they wanted to find. Of course, it’s not just about the URL the ad sends the user to, it is also about design and giving clear direction, amongst other variables that optimize a great landing page that converts visitors to customers.

Paid Search Management

10-20%Per Marketing Budget
  • Target Audience Identification
  • Keyword Research and Development
  • High Quality Ad Copy Development
  • Exhaustive A/B Split Testing
  • Landing Page Optimization
  • Quality Score Optimization
  • Bid Optimization

The Quality Score of your ads are based off of your click-through rate (CTR), the quality, accuracy and relevance of your keywords and landing page, the relevance of your ad copy and your historical account performance. A good Quality Score gives you higher ad rankings and lowers your costs, as these are all things that give search engines an indication of how successful your paid search advertising campaign will be. Taking the right steps to optimize your Quality Score will stretch your advertising budget and help ensure the paid search endeavors your business undertakes.

Paid Search Management

10-20%Per Marketing Budget
  • Target Audience Identification
  • Keyword Research and Development
  • High Quality Ad Copy Development
  • Exhaustive A/B Split Testing
  • Landing Page Optimization
  • Quality Score Optimization
  • Bid Optimization

Bid optimization is a very complex process, but really starts with clearly defining your business goals and your paid search budget. The two main bidding goals will fall into either being position-based (this is where your ad shows up on the search engine results page (SERP) or financial-based bidding (these are made to achieve your business objectives). Creating the right bidding strategy from the start will help direct the ways in which you can improve your paid search bidding tactics in order to get the most from your budget and see a true return on your online marketing investment.

Paid Search Management

10-20%Per Marketing Budget
  • Target Audience Identification
  • Keyword Research and Development
  • High Quality Ad Copy Development
  • Exhaustive A/B Split Testing
  • Landing Page Optimization
  • Quality Score Optimization
  • Bid Optimization